Celebrities lose influence in Super Bowl ads, researchers find

The UW-Eau Claire news release "Celebrities lose influence in Super Bowl ads, researchers find," which features Super Bowl ad research by Dr. Chuck Tomkovick and Dr. Rama Yelkur, management and marketing, was posted to more than 200 websites Jan. 26. View list. The research also was highlighted in the following media: BenMaller.com, CNBC.com, Profitable.com, WQOW-TV, WEAU-TV, SuperBowl-ads.com, NYSportsJournalism.com, Kiplinger's Personal Finance, Sports Business Journal Daily, Advertising Age (Jan. 31), Facebook.com, Fidelity.com, SeekingAlpha.com, autoblog.com, bullfax.com, Zap2it.com, The Globe and Mail, Leader-Telegram, Advertising Age (Feb. 6), The Telegraph, Investor Vortex, Slate, NewsTalk 980 radio — Regina, Saskatchewan, Canada (link not available), Madison Who's Who, KYTX-TV and Milwaukee Magazine.