Super Bowl ads get racier, but does sex really sell?
Super Bowl advertising research by Dr. Chuck Tomkovick and Dr. Rama Yelkur of the UW-Eau Claire management and marketing faculty was featured and Tomkovick was quoted in the Jan. 20 USA Today article "Super Bowl ads get racier, but does sex really sell?"
That article was reprinted in numerous publications, including:
- Jan. 20 limelife.com article "WATCH: Super Bowl 2012's Sexiest Ads."
- Jan. 20 9News article "Super Bowl ads get racier, but does sex really sell?"
- Jan. 22 ABC News article "Football fans take note: Super Bowl ads racier."
- Jan. 21 Chicago Sun-Times article "Super Bowl advertisements trade on sex."
Tomkovick and Yelkur also were featured in the following media:
- The Michele Tafoya Show, CBS affiliate, Minneapolis, Minn., Jan. 20.
- The Mitch Albom Show, News/Talk 760, Detroit, Mich., Jan. 20.
- Up All Night 5-LIVE, BBC Radio, Manchester, UK, Jan. 20.
- Listen online. (Dr. Tomkovick's interview begins at 3:51:15.)
- The Simi Sara Show, CKNW, Vancouver, Canada, Jan. 23.
- The Jan. 24 Advertisement Journal article "Racy Super Bowl Advertisements."
- Mark Halverson, WWIB, Chippewa Falls, WI, Jan. 24, 2012.
- Nov. 8 Big Lead Sports article "Super Bowl XLVI Will Resemble A Trailer Park When Movie Previews Reach the Screen."
- Jan. 19 Tucson Citizen article "Super Bowl ads: Does sex sell?"
- Jan. 20 Sports Business Daily article "History Channel Making Super Bowl Ad Debut To Promote New Season Of 'Swamp People'."
- Jan. 20 Urban Christian News article "Are Sexy Super Bowl Ads Really Necessary
to Sell More Products?" - Jan 20 AZCentral.com article "Super Bowl ads get racier, but does sex really sell?"
- Jan. 22 Business Insider article "GoDaddy Defends Sexy Strategy, Leaks Super Bowl Ad of Danica Patrick and Jillian MIchaels Painting Naked Model."
- Jan. 22 ABC News article "Football Fans Take Note: Super Bowl Ads Racier."
- Jan. 23 Zanesville Times-Recorder article "Super Bowl ads get racier, but does sex really sell?"
- Jan. 22 Boxden.com article "Football Fans Take Note: Super Bowl Ads Racier."
- Jan. 23 Jane Nation article "Super Bowl Ads Get Racier, But Does Sex Really Sell?"
- Jan. 25 Vancouver Sun article "Sexy Super Bowl ads set to get racier."
- Jan. 26 The Motley Fool article "Super Bowl Ads: A Blowout Before, During and After the Game."
- Jan. 27 Christian Post article "Super Bowl Commercials: the Sexier the Better? Research Says No.
- Jan. 28 Wall St. Cheat Sheet article "Super Bowl Advertisers Hope That Sex Still Sells."
- Jan. 28 Leader-Telegram article "Local duo studies Super Bowl ads."
- Jan. 29 Smart Money article "10 Things the Super Bowl Won't Say."
- Jan. 30 InvestorPlace article "5 Super Bowl Side Effects."
- Jan. 31 Nightly Business Report podcast, which can be found online.
- Jan. 31 Huffington Post article "Super Bowl: Are ads worth the millions?"
- Jan. 31 The Grind Stone article "Super Bowl Ads Are Bringing Sexy Back, But It May Not
Be Great For Business." - Feb. 1 Business School Journal article "And the Winner Is...Wall Street!"
- Feb. 1 Beyond Madison Avenue article "Sex and Advertising: Super Bowl Edition."
- Feb. 1 McKinley Financial Group commentary "Wall Street and the pig skin."
- Feb. 2 Smart Money article "10 Things the Super Bowl Won't Say."
- Feb. 2 Slate article "I paid $4 million for this?"
- Feb. 2 Fortune article "5 ways the Super Bowl ad playbook has changed."
- Feb. 3 WEAU 13 News article "UW-EC marketing profs to Tweet about commercials
on Super Sunday." - Feb. 3 radio interview with Maverick Media to air on WAXX 104.5 and WAYY AM 790.
- Feb. 4 Fortune article "3 keys to a killer Super Bowl ad."
- Feb. 4 The Arizona Republic article "Commercial contest about to kick off."
- Feb. 5 WEAU article "UW-EC marketing profs to Tweet about commercials on Super Sunday."
- Feb. 5 KTVQ story "3 keys to a killer Super Bowl ad."
- Feb. 6 Leader-Telegram article "This year's ads were high quality, experts say."
- Feb. 9 The Spectator article "Professors receive recognition for ad studies."
- Feb. 10 The Arizona Republic article "Commercial contest about to kick off."
