Super Bowl ads get racier, but does sex really sell?

Super Bowl advertising research by Dr. Chuck Tomkovick and Dr. Rama Yelkur of the UW-Eau Claire management and marketing faculty was featured and Tomkovick was quoted in the Jan. 20 USA Today article "Super Bowl ads get racier, but does sex really sell?"

That article was reprinted in numerous publications, including:

Tomkovick and Yelkur also were featured in the following media: