Super Bowl advertising research conducted by Dr. Chuck Tomkovick and Dr. Rama Yelkur, marketing, has been highlighted in recent business publications:
- The Wall Street Journal Market Watch Jan. 25 article "10 things the Super Bowl won't tell you."
- Forbes Jan. 28 article "The Real Reason That Super Bowl Ads Are Worth The Money."
- Marketplace.org Jan. 30 article "So, do Super Bowl ads really work? "
- MoneyMorning.com Jan. 30 article "Will these Stocks get a Lift from Super Bowl Commercials?"