Local study assesses commercials

Dr. Chuck Tomkovick and Dr. Rama Yelkur, management and marketing, were guests on WEAU-TV Feb. 1 to discuss their Super Bowl advertising research. In addition, Tomkovick, Yelkur and UW-Eau Claire student Ashley Hofer were quoted in the Jan. 16 Leader-Telegram article "Which ads win on Super Sunday?" and their research was featured in the Jan. 27 Kiplinger.com article "Super Bowl Stocks That Will Score Big," on PizzaMarketplace.com, SiteReference.com and on more than 100 news Web sites, including Forbes.com, Reuters.com, , earthimes.org, FoxBusiness.com, bizjournals.com and indiatimes.com.